Bay Area sports executives are bracing for a bruising 2009, doing all they can to persuade fans to continue spending on tickets, beers, hot dogs and T-shirts, instead of hunkering down at home.
Teams are holding ticket prices steady this year, lowering merchandise costs and reaching out to their local fan base to stir up excitement.
But with the global economic funk showing no signs of abating, team executives don’t know how bad 2009’s recession will be.
“We don’t know how long. We don’t know how deep. And we don’t know what the repercussions are,” said Andy Dolich, chief operating officer of the San Francisco 49ers.
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