Monday, December 15, 2008

UFL execs bullish on launch


Despite the difficult economy, executives with the UFL remain bullish they can launch the league in 2009.
CNBC's Darren Rovell spoke with the UFL’s chief operating officer Frank Vuono about the league’s future here.



Last week the SF Business Times spoke with UFL Commissioner Michael Huyghue about progress the league has made.

Hambrecht, others inject $20M into new football league

San Francisco Business Times - by Eric Young

San Francisco investment banker Bill Hambrecht and other backers have poured $20 million so far in the UFL, a startup football league planning to kick off next fall despite the deepening recession.

League officials said this week they expect to line up owners for six teams, possibly including one in the Bay Area, in spite of the economy’s meltdown. They acknowledged that market gyrations have made it difficult to line up franchise owners, who are being asked to shell out at least $30 million to control a team.

“We’ve had some (investors) drop out and some (investor groups) are having to add more people,” said UFL Commissioner Michael Huyghue, a former NFL executive. The recession’s impact has been “significant on the ownership groups,” he said. “You can’t go through what we’ve gone through and not have it impact our investors.”

Hambrecht, who founded the WR Hambrecht & Co. investment bank in San Francisco a decade ago, could not be reached for comment.

The UFL, or United Football League, has already downsized its plans and delayed its launch once — before the October stock market crash and accompanying credit market fallout. When originally envisioned by Hambrecht, the league was to begin play this year with eight teams. Still, Huyghue said, there remains enough interest from investors that the league is committed to putting players on the field in August 2009 for its inaugural 10-game season.

The UFL will begin drafting players in March.

The franchise fee to get into the UFL is steep. Thirty million dollars is enough to buy into a franchise in Major League Baseball or the National Basketball Association. Backers of the UFL said their league has the potential for growth because it can serve the overwhelming hunger for pro football.

UFL teams will play on Thursday and Friday, when the NFL does not play. Along with the Bay Area, the UFL is considering placing teams in Hartford, Conn., Las Vegas, Los Angeles, Monterrey (Mexico), New York, Orlando and Salt Lake City.

The 32-team NFL has outlasted previous pro football leagues. Since it merged with the American Football League in 1970, three other leagues have come and gone. The most recent was the XFL, a joint venture between NBC and the World Wrestling Federation, which played one season in 2001.

The UFL is not trying to compete with the NFL, Huyghue said. “There is more than enough fan interest and player talent for us to coexist and even be mutually beneficial,” Huyghue said.

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Puma gives WPS a lift



Women’s Professional Soccer said Puma AG has become its first league sponsor, providing shoes, uniforms and equipment to the startup league.

San Francisco-based WPS said the multi-year deal gives Puma rights to promotions and advertising at matches and via print, online and TV spots. The deal is valued in the low-seven figures annually, according to a league source.

Given Puma’s name recognition and reach in soccer, the deal is a milestone for a new women’s league planning to launch in April 2009 amid a global recession. WPS is working to line up at least two other major sponsorship deals before it starts play. The league has held discussions with companies in industries including health and beauty, fast food, beverage and insurance.

WPS has fielded seven teams across the country, including one in Santa Clara, FC Gold Pride. WPS is the second effort in the United States for a pro soccer league for women. It replaces Women’s United Soccer Association, an entity that shut down in 2003 after three seasons amid low TV ratings and small stadium crowds.

Puma will promote WPS games and teams at retail locations, giving the league visibility that it needs as it seeks to solidify its fan base.

In backing WPS, Puma intends to boost its connection with girls, young women and their moms, a group that WPS expects will comprise its core fan group. Puma is the third largest seller of footwear behind Nike and Adidas globally.

Puma already has several deals with female soccer players. The German company has a contract with Marta Vieira da Silva of Brazil, considered one of the world’s top female players, who was drafted by WPS’ Los Angeles franchise. Puma also has a deal with U.S. national team player Leslie Osborne, who will be playing for FC Gold Pride.

Puma’s other soccer deals include European men’s national teams like Italy, Austria, Switzerland, Bulgaria and Czech Republic. Puma sponsors 11 African soccer federations. In the United States, Puma has deals with Major League Soccer players like Matt Reis, Brian Ching and Dwayne De Rosario.

All contents of this site © American City Business Journals Inc. All rights reserved.